Executive Search · Headhunter FMCG · Retail · Distribution · News

News Edition: April 2024

Short Introduction

Since 1993, Robert Breitbach Consulting has been a retained executive search firm with a focus on fmcg and retail.

With offices in Germany, Spain, Portugal, and Estonia, we specialize on assisting German, European and American companies in the search and selection of their executives and specialists.

About 70% of the search projects contain the keywords: "CEO, Managing Director, Country Manager, Business Development Manager or Expansions Manager". In addition, we have been able to fill many positions in the areas of sales, plant, and production management. Not to forget many significant engineering positions.

We are pleased that you take the time to visit our "News" page. Here we would like to inform you - updated monthly - about selected topics from this industry.

From the Almanac

Fast moving consumer goods are products that are sold quickly and at a relatively low cost.

Retail refers to the sale of goods or services from individuals or businesses to the end-user.

The four gold standards for retail marketing are product, price, place, and promotion.

In the United States, 82% of consumers are willing to share personal data for better customer experience.

Shoppers feel more comfortable buying products from an emptier shelf as it means lots of other people have also bought the product.

Lunch- and dinnertime shoppers are likely to spend more in store (on an empty stomach...).

With more than 6.5 billion consumer reach points, Coca-Cola is the leading fast-moving consumer goods brand in the world.

Economic Outlook

Retail and FMCG are forecast to grow slowly in 2024.

Inflation will weaken retailers' profits.

Its biggest challenges are shortage of personnel.

What's On The News?

• For thegrocer.co.uk, George Nott and Augustus Bambridge-Sutton examine, why brands are adding AI to their NPD mix.


• Mared Gwyn Jones highlights on de.euronews.com how badly households have been hit by the cost of living crisis.


• For fmcgceo.co.uk, Calum Lewis analyzes advances in Artificial Intelligence: "Questioning the Machine."


• For wiwo.de, Henryk Hielscher interviews Galeria's CEO Olivier van den Bossche: "Let's try not to be mediocre."


• thegrocer.co.uk describes what the "aspartame ruling" means for the sales of sugar free soft drinks.

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